Coinbase founder Brian Armstrong got two big things right: He understood early on that bitcoin was a trillion-dollar opportunity, and that regular people would need a simple, regulator-friendly way to access it. That vision became Coinbase, and when the biggest US crypto exchange went public in April, it made 38-year-old Amstrong one of the richest people on the planet.
In typical tech-company fashion, Coinbase has a lofty mission: “to use cryptocurrency to bring economic freedom to people all over the world.” A spokesperson says the exchange does that by promoting free trade, enforcing property rights, enabling freedom of contract, providing access to stable currency, and through its nonprofit charity, GiveCrypto.
But it’s an open question whether bitcoin and its ilk will become a genuine alternative to fiat currencies, gold, and finance as we known it, or remain little more than a digital gambling den. In the meantime, Coinbase faces mounting competition abroad and in cyberspace.
All eyes on the Coinbase IPO
When Coinbase went public in April, some saw it as a critical moment for the crypto sector the nine-year-old company helped build. Its listing on Nasdaq, with regulatory blessing for the offering and the invitation for deeper scrutiny of its financials, would help legitimize the virtual assets and crypto projects of different stripes and flavors, the thinking went.
It was also a moment of validation for Armstrong himself. The former Airbnb engineer reportedly first heard about bitcoin in 2010, two years after the technical specifications for digital cash appeared on the internet.
Armstrong made two important bets when he started Coinbase with seed funding from Y Combinator. One was that the exchange would keep and protect users’ private keys—a secret code that’s necessary for bitcoins to be spent. The other was that he would cooperate and work with government regulators.
These choices were controversial in the crypto world. The whole point of bitcoin and other virtual assets, for some purists, is that you don’t need a bank or other intermediary to use it. Bitcoin is like cash—with the associated risks and benefits. You can lose your code or someone can steal it. At the same time, no bank, exchange, or government can stop you from using it.
Many of bitcoin’s early supporters had rebellious or libertarian views, and some in the community also bristled at playing nice with the regulatory authorities. While some crypto enthusiasts saw themselves as renegades, Armstrong figured it was a better move to portray Coinbase as an exchange that worked within the system.
His instincts have so far served him well: Armstrong correctly understood that regular people would need an easy on-ramp to the mysterious and technical world of crypto. After multiple booms and busts, Bitcoin is trading for around $34,000, up from $100 or so in 2014. Coinbase makes a nice profit from the $30 billion to $300 billion-plus in trading volume (pdf) that takes place on its platform each quarter.
Coinbase is now valued by the stock market at more than $46 billion, and it’s the largest exchange in the US. The company says it raked in $771 million in net profit during the first three months of the year, four times that of the previous quarter.
What could possibly go wrong? Coinbase faces competition from the likes of Binance, the world’s largest crypto exchange, as well as decentralized exchanges like Uniswap, which handle more trading activity than Coinbase does.
And even though Armstrong’s exchange is meant to play nice with regulators, Coinbase technically falls between the gaps of oversight by the Securities Exchange Commission and the Commodity Futures Trading Commission—for now. Tighter regulation could crimp profits or more.
Coinbase and the apolitical workplace
As if the industry pressure wasn’t enough, Armstrong opened a can of worms in September with a blog post titled: “Coinbase is a mission focused company,” in which he said the exchange would focus on its mission to “create an open financial system for the world” and warned that Coinbase would not be a place to “debate causes or political candidates internally that are unrelated to work.”
Armstrong described his vision in simple terms: Corporate social activism is likely to backfire by dividing employees, and distracting enterprises from their true purpose. His post said Coinbase should not be expected to represent employees’ personal beliefs externally, or to take on any activism outside of its core mission. The company later offered an exit package to workers who disagreed with the policy.
The timing of Armstrong’s post—it was published as the US contended with a racial reckoning sparked by the killing of George Floyd—seemed short-sighted and incredibly tone deaf to many. Then late last year, the New York Times reported that 15 Black Coinbase employees had left or been pushed out in 2018 and 2019; many had reported racist or discriminatory treatment to human resources on their way out. Black employees said they had been stereotyped in front of their colleagues, described as less capable, and passed over for promotion.
A Coinbase spokeswoman told the Times that the company “does not tolerate racial, gender, or any other forms of discrimination.” The company then took the unusual step of emailing employees before the article ran, questioning its accuracy, and pre-emptively posting the email publicly.